LinkedIn Live

The Trust Gap

The Trust Gap

The Trust Gap

Join Rory Sutherland and Matthew Byrne live to unpack why the hardest part of AI transformation has nothing to do with AI.

Join Rory Sutherland and Matthew Byrne live to unpack why the hardest part of AI transformation has nothing to do with AI.

29 May 2026

9:30AM GMT/6:30PM AEST

45 min

A studio headshot of a man wearing a suit and glasses
A studio headshot of a man wearing a suit in a thinking pose

The AI decisions being made today will define or end careers.

AI adoption isn't failing because the technology isn't ready. It's failing because people aren't being brought along.

Leaders see productivity. Employees see replacement. That gap is where adoption slows, resistance grows and trust starts to crack.

That is not a technology problem. That is a leadership problem.

PROOF FROM REPORTED FAILURES

The human factor already has a price tag.

Decisions are outpacing the trust required to make them well. Five organisations that moved fast and paid for it.

Automated welfare debt recovery

Comm Bank

45 roles

AI-linked customer service cuts were reversed after backlash, with the bank reportedly apologising to affected employees for the error.

Automated welfare debt recovery

Robodebt

A$1.8bn+

Unlawful welfare debts were raised and wrongly recovered at scale.

Enterprise "restructure"

Atlassian

~1,600

A major restructure linked to AI investment intensified questions about skills, workforce change and trust.

Low quality - High Productivity

IBM

7,800

Automation shifted routine work, but the need for people, judgement and customer-facing work still mattered.

Low quality - High Productivity

Klarna

~1,600

Klarna reported its AI assistant handled 2.3 million conversations in its first month, showing scale — and the need to define where humans still matter.

FOUNDER'S NOTE

Why this conversation matters now.

Everyone is talking about what AI can do. This conversation asks what AI does to trust, behaviour, permission, and the people expected to adopt it.

The gap between those stories is where AI adoption fails.

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THE TRUST GAP

The same AI rollout tells two very different stories.

Most AI strategies fail in the space between what leaders intend and what people experience. Massive consequences.

What leaders think they’re rolling out

Productivity gains

Faster/Better service

Operational efficiency

Cost Savings

Competitive advantage

What employees & customers may hear

Am I being replaced?

Am I talking to a robot?

Does this company really care?

Cost Savings

Competitive advantage

The gap between those stories is where AI adoption fails.

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“Using AI as a cover for slashing secure jobs is a cynical cost-cutting exercise, and workers know it.

“Using AI as a cover for slashing secure jobs is a cynical cost-cutting exercise, and workers know it.

Julia Angisano - FSU national secretary

WHAT WE'LL UNPACK LIVE

Six things most leaders are getting wrong

01

The behavioural bottleneck

Why AI transformation stalls when leaders focus on tools but underestimate human response.

02

The speed trap

The risk isn't that the AI won't work. The risk is that it will and the humans operating it won't be ready.

03

The permission problem

Why compliance is not the same as trust and why people need more than a rollout plan.

04

The silence tax

What leaders don't say about AI is being interpreted by employees anyway and rarely in the organisation's favour.

05

The psychology of adoption

People don't resist change because they're difficult. They resist when the story doesn't make sense.

06

Bringing people with you

Why transformation succeeds only when people feel part of the future, not subjected to it.

SPEAKERS

A live discussion with two leading voices.

Together, they’ll unpack why adoption won’t be won by the companies with the best tools, but by the leaders who understand people.

A studio headshot of a man wearing a suit in a thinking pose

Rory Sutherland

Vice Chairman, Ogilvy | Author, Alchemy | Wikiman, The Specator | Chief Evangelist, meetmagic

Rory Sutherland is one of the world's leading voices on behavioural science, marketing, and human decision-making. Known for challenging conventional business logic, Rory brings a sharp, often unexpected lens to why people behave the way they do and why rational strategies often fail in irrational human systems.

A studio headshot of a man wearing a suit and glasses

Matthew Byrne

Adjunct Faculty Member & Program Director | UNSW Australian Graduate School of Management

Matthew Byrne brings deep expertise in leadership, organisational behaviour, He was asked to write a white-paper for the Australian productivity commission to identify the human implications of AI transformation. His work explores how businesses can navigate AI adoption in ways that account for people, trust, change, and the real-world complexity leaders often underestimate.

For leaders responsible for bringing people with them.

For leaders responsible for bringing people with them.

This conversation is for anyone navigating AI adoption, organisational change, workforce transformation.

Save My Spot →

CEOS & Founders

People & Culture leaders

Transformation teams

Revenue leaders

Board advisors

Change leaders

Save My Spot →

The conversation has already started.

The announcement has sparked discussion across leadership,
AI strategy, transformation, and workplace communities.

I love that! Bringing practical application that help business keep the two connected is key!

Fantastic topic, and extremely relevant right now. I'm very much looking forward to Rory's take on this.

Great topic worth attention, Human creating AI is leaving Human aspect out of equation.

I love that! Bringing practical application that help business keep the two connected is key!

Fantastic topic, and extremely relevant right now. I'm very much looking forward to Rory's take on this.

Great topic worth attention, Human creating AI is leaving Human aspect out of equation.

29 May 2026

9:30AM GMT/6:30PM AEST

45 min

Don’t wait until trust becomes the implementation problem.

Don’t wait until trust becomes the implementation problem.

Don’t wait until trust becomes the implementation problem.

AI is already changing how businesses operate. The question is whether leaders can bring people with them before fear, resistance and mistrust take over the story.

AI is already changing how businesses operate. The question is whether leaders can bring people with them before fear, resistance and mistrust take over the story.

Join Rory and Matthew live.

Join Rory and Matthew live.

CONVERSATION STARTS IN

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Before you join.

Before you join.

Is this event free?

Yes. The event is free to attend live on LinkedIn.

Who is this for?

Leaders, founders, transformation teams, HR professionals, AI practitioners, revenue leaders, people leaders, and anyone responsible for navigating AI adoption inside an organisation.

Is this another AI tools webinar?

No. This is not an AI tools webinar. It’s a conversation about human behaviour, trust, leadership, and the organisational cost of getting AI adoption wrong.

Do I need to be technical to attend?

No. This conversation is designed for business leaders and teams thinking about the human and strategic implications of AI.

Commercial AI Risk Lens Calculator

Before you chase AI savings, price the risk.

Before you chase AI savings, price the risk.

This conversation is for anyone navigating AI adoption, organisational change, workforce transformation.

This conversation is for anyone navigating AI adoption, organisational change, workforce transformation.

Calculate your trust risk →

Connecting The Business World for Good.

©2025 meetmagic - All Rights Reserved.

Meet Better. meetmagic

Connecting The Business World for Good.

©2025 meetmagic - All Rights Reserved.

Meet Better. meetmagic

Connecting The Business World for Good.

©2025 meetmagic - All Rights Reserved.

Meet Better. meetmagic

The Trust Gap.

The part most companies underestimate.

CONVERSATION STARTS IN

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